Evisuclothing started in 1991 Osaka Japan. Hidehiko Yamane founded it. He made 14 evisu jeans pairs daily. Each got hand-painted seagull logo. Name came from Levi's "L" plus Ebisu god. Ebisu means luck. Shop opened as Old Hampshire Bond. Now base stays in Shijō Osaka. Evisu Wikipedia lists facts. Buy evisu online